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BEHIND OUR NEW BRAND: Interview with the Graphic Designer

Our business is 18 years old this month - and what better time than now to reinvent our look. Catch the inside scoop from our Graphic Designer, Anna, as she shares her favorite details of our brand refresh and the concepts behind the new letterpress wedding invitation designs.

Anna, Graphic Designer of PAGE STATIONERY

PS: What was the main inspiration behind our new logo and branding?

Anna: Before we started the re-brand, we sat down together as a team to discuss all things Page (including goals, passions, values). During these initial conversations as a team, we discussed and revised our mission statement. The end result -- “To create an inspired collection of traditional and modern, bright, artfully designed letterpress & digital stationery. To offer the best service, selection, and quality. And to be a constant source of surprise and delight for our customer.” As a design team, I think this phrase was our main point of inspiration.

What do the new brand colors remind you of?

The traditional Page (navy) with a pop of new modern fun (coral).

With the new logo and brand in place now, what direction would you like Page Stationery to go with the overall aesthetic?

Page Stationery is known for it’s beautiful timeless design, superior production quality and friendly customer service. These are still the cornerstone of Page, but I would love to see Page step outside the box and take more design risks. Our new mission statement says it best. We should be “…a constant source of surprise and delight for our customer”. We can’t wait to share our new and upcoming surprises with you!

What should everyone look forward to seeing from Page Stationery in the future? What are you most excited about?

There’s a lot to look forward to including new patterns, expanded product line and new, bright colors! I’m most excited about the new fresh wedding designs.

What is your favorite new letterpress wedding design? Why?

I love the “Cabell and Samuel” wedding suite. There’s a sophisticated look and feel about the typography, but a very unexpected color palette (bright pink and bright orange paired with gray). As always, my favorite detail of the suite is the envelope liner. Liners are such a great spot for the bride and groom to let their personality shine through.

What are the sources of inspiration behind each of the letterpress wedding designs?

For custom wedding designs, I always pull inspiration from the couple, their story and their wedding vision. Although these designs are not based on actual couples, I still had all of these components in mind. For example, why would Emily and Nicholas choose Hawaii for their destination wedding? Where did they meet? What are their jobs? What’s their style?

  • Cabell & Samuel – This suite was made with the Bohemian Bride in mind. It was inspired by the minimalism of a warehouse and the intricate details of a Persian rug. I wanted to create a suite that was clean and modern, but with an unexpected bohemian twist.
  • Emily & Nicholas – This suite was made with the West Coast Bride in mind. Originally inspired by vintage botanical prints, the tropical foliage and flowers transformed into the main source of inspiration. The non-traditional ink colors and modern typography set the tone for the destination wedding weekend!
  • Emily & Colin – This suite was made with the Beach Bride in mind. It was inspired by the Northeast coast. There’s a classic beauty about destinations such as Martha’s Vineyard – the calmness of the waves, the soft pastels, the warm salty air.
  • Melissa & Nathan – The suite was made with the Timeless Romantic Bride in mind. It was inspired by candle lit dinners, deep jewel tones and fall foliage (all the essential components to a romantic intimate celebration).

Thank you Anna! Keep up with us this month as we reveal more of our new designs and products.

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